Way back in 2011, I created a comedy web series called Boxtick America that featured me and two friends travelling across the US, experiencing things we had always dreamed about doing. For the second season, we partnered with Levi's and agency Draft FCB to create the Boxtick America Alpha Challenge promoting the new Dockers Alpha Khaki. Essentially, we took one hundred pairs of khakis around the US, putting them to the test in "rugged" situations. Towards the end of the campaign, one lucky winner got to join us on our final adventure: landsailing in the Nevada desert.
In 2013, Jonny Miles and I launched a bucket list community platform called Boxticks.com where individuals could update and encourage others on their completion of life and travel "boxticks". The video content below is part of a host of videos I made for the Boxticks launch. For this project, we went on some incredible adventures, like snow golfing under the Northern lights and dog sledding across the arctic for two weeks.