Frictional were releasing the complete Amnesia Collection on Nintendo Switch. They wanted a short commercial to re-engage old fans as well as attract new players. It needed to be funny but still have a horror element to it. Our initial idea involved a player, so immersed in Amnesia that a jump scare causes them to soil themselves, but *twist* they are on the Nintendo Switch and already on the toilet! However, throughout the pitching process, we settled on the idea of the reveal being a public space instead and decided a dentist's reception would make sense to inject more of the fear element.